Category: marketing
-
If you’ve caught the Madison Avenue flu, good luck escaping an MBA. And a boring career. It’s tough to be a marketer. All marketers will convince you of that. Hence, anyone who thinks about a career in marketing starts with the dream of pursuing an expensive MBA at preferably an Ivy League institution. The next…
-
When it comes to creating a founder’s brand, marketing functions tend to be caught unawares. As marketers, we have all been guilty of focussing too much on metrics. We care about cost per lead, engagement rate, revenue attribution and so much more. Sometimes, these metrics become the sole reason for our existence and give meaning…
-
Funnels are to marketing what the steering wheel is to a car. Without funnels, marketing doesn’t really exist and goes astray even with the least bit of misalignment. But the funnel as we know it is dead. The core idea behind a funnel is refinement – it separates a large potential audience into chunks of…
-
When people are self-obsessed, they retweet their own tweets and like their own posts. When marketers feel vain, they write ebooks about their company. While I clearly mean that as a joke, sometimes you can tell a marketer’s self-obsession (or that of their bosses) from a brand’s messaging. It might not seem all that different…
Mayank Jain - Writer | Marketer | Storyteller 